I Support the Girls is hitting the road with a new Signature Grant from the Aerie Real Foundation™!  

We’re so excited to announce that, thanks to the generosity of the Aerie fam, we are expanding our support of I Support the Girls (ISTG) with a $50,000 Signature Grant. In addition to accepting donations for gently used bras in all Aerie stores, ISTG used the Signature Grant to purchase a vehicle (dubbed the “Bra FAERIE”) that will go out into the community and distribute bras, undies and period products to people who need it most.

These new wheels will take their work even further, with the goal of distributing 200,000 products, impacting 75,000 people this year. The van will have 80,000 Aerie bras on board, ready to go out into the community — and over 19,200 of them are stocked thanks to our Aerie fam’s in-store bra donations!

This past August, from 8.22 to 8.25, we held a weekend-long Bra Trade-In Event that allowed us to donate even more bras to ISTG! Customers stopped by their store to donate a gently used bra in exchange for a $20 Aerie or OFFLINE by Aerie® bra, bralette or sports bra, resulting in over 17k bras donated. Thank you for your support, Aerie fam. We couldn’t do it without you.

About I Support the Girls

We are so glad to have met Dana, who started ISTG in 2015 to build a network of love and care and make dignity the norm. Through an international network of Affiliates, I Support the Girls (ISTG) collects and distributes essential items, including bras, underwear, and menstrual hygiene products, allowing women and folx experiencing homelessness, impoverishment, or distress with the mission of giving people in need a more healthy and dignified lifestyle.

Dana got inspired to start I Support the Girls when she changed bra sizes and had to go buy new bras. At the store, she asked if she they could help her donate her used bras, and the salesperson told her, “Homeless women need bras.” From there, Dana began her journey to helping to make REAL change. (Learn more about Dana and ISTG at https://iSupportTheGirls.org!)

Want to Get Involved?

We’re accepting gently used bras in all Aerie stores. Bring in your gently used bra for $5 off your next bra purchase. Spread the word, changemakers!

See more

Aerie Real Foundation

World Kindness Day with the Aerie Real Foundation & Delivering Good

This World Kindness Day, the Aerie Real Foundation and the AE Foundation are donating $200,000…

Aerie Real Foundation

Aerie Real Foundation Awards PERIOD. a $50k Grant for PERIOD Action Day!

For the second year in a row, Aerie Real Foundation™ is proud to support PERIOD.…

Aerie Real Foundation

THE AERIE REAL FOUNDATION™ COMES TO CANADA!

We are excited to announce that non-profits based in Canada are now eligible for Aerie…

Comments

  1. Heather

    Could I bring more than one bra in?

    1. Aerie

      Hello Heather!

      You are more than welcome to bring more than one bra in!

  2. Claire

    Can it be any brand of bra or does it need to be aerie?

    1. emma

      any

    2. Robyn

      Hiii! Does it have to be Aerie brand?

      1. Pdc

        Hi Robyn, it can be any brand. Have a good one.

  3. Tina

    Do the bras need to be specifically from Aerie?

    1. Aerie

      Hello!

      You are able to bring in a bra that is any brand, any style!

  4. Ao97

    So if I bring 3 bras in and the aerie bras are 20$ we get 5 dollars off each bra am I understanding that right ?

    1. Aerie

      Hello!

      If this is for the Bra Trade in Event happening on 2.1 – 2.4, this offer won’t stack!

      1. Carrie

        So only 1 $5 off? No matter how many bras you bring?

      2. Carrie

        So it is only 1 $5 off 1 bra even if we bring in 5 bras?

  5. Felicia

    Does the bra need to me the aeries brand?

    1. Aerie

      Hi Felicia!

      The bra can be any brand, any style!

  6. Joanne

    Is the $30 bra price for all types of bras (sports bras, bralettes)?

    1. Aerie

      Hello !

      For the Bra Trade in Event on 2.1 – 2.4, you will be able to get any bra or bralette for $20 in the US (or $30 in CDA) if you trade in a gently used bra (any brand, any style)!

      1. Joanne

        Does the sale specifically include sports bras? To purchase, not the trade-in.

  7. Dana

    What are the exclusions?

  8. Jan

    If we bring in a few, we receive $5 for each bra we donate? Do we have to purchase a bra with it, or can it be applied to other products? Also do we have to use the credit on that day? Or can we take the credit to use at a different time?

  9. Izzie

    Is there a limit to how many bras you can trade in to get the deal?

  10. VeeVee

    So if I bring in 3 gently used bras, I can get 3 NEW bras, any style, for $20.00 each? Is there a limit?

  11. Ángela

    Is it $20 per bra we bring in ?

  12. Cass

    Are we limited to one $20 bra? For example I bring in 4 gently used bras, I can now get 4 $20 bras on the same transaction? Is this correct?

  13. Gloria Rogers

    What if some stiches are out? Will you still except a bra that has a tattered fabric strap?

  14. Erin

    Can I can more than one bra for $20, if I bring in more than one bra?

  15. Rene'

    If you don't have the bra I want can I trade mine and get the store to order online?

  16. Alyssa

    Can you bring a bra that hasn't been used at all ? As in new with or without tags ?

  17. Shara

    I don’t live near an Aerie. Aerie is the only bra I wear, but I do it all online. Is there a way to do it online?

  18. Jensen

    Can the same customer get the deal 2 days in a row?

  19. Tara Pallas-Sheetz

    When does the offer expire?
    What is the last day to bring in bras?

  20. Michelle r

    Hi – is this promotion still effective?

  21. Nancy Luby

    I have a bunch of bras that dont fit my girls but Ik would fit other girls. When is last day to bring them in??

    1. Aerie

      Hi Nancy!

      You are more than welcome to bring your gently used bras to our store at any time!

Share your comments

Thanks for sharing! Your comment will post soon. We double check first to make sure #AerieREAL Life is always a safe, positive space.