Reintroducing… our Aerie Real. Period.® Undie, now in three amazing fits! When comfort & protection are what you need most, this worry-free undie is there for you. Period. We heard your call-outs about our undie feeling bulky, so we updated the gusset to be shorter and more comfortable. We also updated our fabric from two ply to just one! Our undie is now better than ever! Swapping feminine products for our Aerie Real. Period.® Undie is better for the planet, too.
We asked some of our Aerie fam (team members and more!) to try our classic boybrief and our two new fits for themselves and let us know how we did. Read on to hear what they thought about each fit.
Aerie Real. Period.® Boybrief Underwear
THE DEETS:
• Regular rise
• Boybrief: Our favorite full coverage fit
THE BUZZ:
“I felt best wearing the undie at night! And oh yeah…in the morning, during the day and evening hours too. AKA ALL THE FRICKIN’ TIME!”
— Senior Vice President of Merchandising, Medium Flow
“LOVE. LOVE. LOVE the comfort, versatility, and fit of the period underwear collection!”
— Assistant Merchant, Medium Flow
“I felt like I was wearing a regular pair of undies. They didn’t feel bulky or fit different than regular boybriefs.”
— Business Strategies, Heavy Flow
Aerie Real. Period.® High Rise Boybrief Underwear
THE DEETS:
• High rise
• Boybrief: our favorite full coverage fit
THE BUZZ:
“I love the fit of the high rise boybrief. It’s the perfect amount of support and coverage for that time of the month. The softness and stretch of the cotton feels like the hug you need!”
— Aerie Associate, Medium Flow
“I typically dread my period. Sleeping at night is also particularly uncomfortable in a pad and the fear of embarrassing leakage. These undies have transformed my nighttime entirely. No twisting pad. No leakage. No discomfort. I’m so in LOVE!“
— Senior Vice President of Merchandising, Medium Flow
Aerie Real. Period.® Boyshort Underwear
THE DEETS:
• Regular rise
• Boyshort: our fit with the most coverage for ultimate comfort
THE BUZZ:
“[I feel best wearing this undie]…ALL DAMN DAY”
— Associate Manager of Associate Innovation, Heavy Flow
“Comfort is key for me when I am on my period and this boyshort is unmatched! I love wearing this around the house doing all the things. Oh, and the fun colors make this style.”
— Assistant Merchant, Medium Flow
Washing & Care
1. First, hand-rinse with cold water.
2. Using a mesh/laundry bag, machine wash the undies cold on delicate cycle (OK to wash them with other items!).
3. Tumble dry low.
“I think there’s a lot of uncertainty about washing these products, but I wash them like I would wash any undies. I try to hang dry them when I can remember, but otherwise I just throw them in the dryer (oops!) and it’s been fine!”
— Designer, Medium Flow
Which Aerie Real. Period.® underwear fit is your fave? Comment below & tell us!
I noticed you used the term “feminine” when referring to period products, in the sentence “ Swapping feminine products for our Aerie Real. Period.® Undie is better for the planet, too.” This is just a reminder that not all women have periods and not all people with periods are women. Please try to consider those who are not women or girls who do have periods and include them in your marketing.