#AerieREAL Life

Our No. 1 Boybrief is Back in Town!

Don’t be shy! Go ahead and say “hey y’all,” because our No. 1 Boybrief Undie is back in town! And this time, our fave underwear silhouette is even better than ever as we’ve added fun new updates and refreshing colors for spring.  

To get you caught up on all the new features, we chatted with the Aerie merchandising team to help break down the amazing deets (there’s even an expanded size offering of XXS-XXL!). Read on below to learn more about what makes the fit, look, and feel of the No. 1 Boybrief our best take yet!

What do you feel makes the Boybrief our No. 1 undie?  

It is an ICON. We introduced the Boybrief back in 2006 when Aerie first started. Back then we had a very limited offering, but 15 years later we are so excited to continue to stand behind this style with updates that make it better than ever! Boybrief is a staple to have in your undie drawer — whether you are a new customer looking for a basic or are like one of us, have been LIVING in these for years. 

How would you describe the overall fit of the new Boybrief?   

This fit is exclusive to Aerie, it is what we are known for! The Boybrief is designed to be the most comfortable, full coverage undie that covers your booty without giving any wedgies. The waistband is super supportive elastic that hugs to your body and keeps these in place all day —  seriously the No.1 for SO many reasons! Another fun fact is that we recently expanded our size offering to XXS-XXL in this fit AND made all our Boybriefs tagless so you don’t have to worry about any itching or scratching. 

What are the key updates to the Boybrief this season and do you have any favorite colors or details?  

This season we went after a ’90s-inspired logo style. We updated our regular Aerie logo waistband to be a little more subtle with a cool new dyed logo. We also took a few details, inspired by the boys, and added a “faux” front opening detail to our undies!  

We had a lot of fun picking out different prints for this Boybrief from ditsy florals to animal prints as well as cool new graphic placements. Last but not least, we added a few options in our favorite rib fabric — a must have!! 

What do you recommend pairing with this undie? 

Although we pair our Boybrief undies with literally everything (!!!!), we have two favorites! We are obsessed with this Boybrief matched back to our “No BS Tank Top.” We worked with the team to make sure every undie had a matchback tank for the coolest sets!  

Another fave is our “Real Happy Wireless Lightly Lined” bra. We swear you will be comfy all day long! No matter what you decide to pair with the Boybrief, you can’t go wrong. This No.1 Boybrief makes us feel good in whatever we wear! 

Are you excited to try out the No. 1 Boybrief, Aerie fam? Let us know what your thoughts are on all the new details in the comments below.

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