We are once again teaming up with Free The Girls to support their cause and help make our world a better place. This year, in addition to our on-going bra donation destination in Aerie stores, the Aerie Real Foundation is awarding a $50,000 Signature Grant to Free The Girls. Read on to learn more about the donation, how this non-profit works to help women and how you can make a difference.
In honor of Earth Month, the Aerie Real Foundation is proud to announce a $50,000 grant to Free The Girls, a non-profit that turns new and gently used bras into economic opportunity & a path to freedom for sex trafficking survivors. Many resale locations classify bras as underwear and therefore do not accept them. Bras are also hard to recycle. However, Free The Girls finds new life and purpose for discarded bras and has kept more than 1.5 million bras out of landfills while supporting the circular economy in a way that assists fellow women around the world.
The women in the Free The Girls program use your bra donations to start their own businesses and sell the bras in their local second-hand clothing markets. In the program, they also receive job skills training, counseling, education reimbursement & more support. Once they graduate, they are eligible to receive a matching grant for their new home or business as they start a new life on their own.
Want to help? Head to any Aerie store and donate a new or pre-loved bra (any brand, any style) at checkout. For every bra, bralette or sports bra that you donate, we’ll recycle it or donate it with Free The Girls.
As of 2022, Aerie has donated 61,000 bras thanks to YOU & all of your help!
(So far in 2023, we’re already up to 4,000 bras!)
Learn more about Free The Girls here.
Donate a new or pre-loved bra (any brand, any style) at checkout. For every bra, bralette or sports bra that you donate, we’ll recycle it or donate it with Free The Girls.
Are you a Real Rewards member? Earn $5 towards your next Aerie bra purchase with your donation.